About Nasty Cookie
Nasty Cookie was born as a home-based bakery in October 2018 and was brought to the retail scene in June 2019, being Singapore's first New-York gourmet cookie store.
Beyond just offering the best cookies in town, we aim to create a brand that connects with the community and provide our customers with a seamlessly fun and enjoyable experience online and offline. These are not your average cookies, these are nasty cookies.
Viral Online Phenomenon
A "Nasty Cookie camping" trend surfaced on social media with people showing themselves queueing virtually for Nasty Cookie online orders. Cookies sold out within a mere 1-3 minutes each day, with website crashing due to overwhelming surge in traffic.
Record-Breaking Queues
Known for the F&B that clocked the longest queue of 4 hours (spanning 3 levels in shopping mall) with the most efficient queueing system, including telegram channel to indicate stocks and waiting time.
Community Building
On Nasty Blue Day, the founding day of Nasty Cookie, we offer a 50% discount on cookies to anyone dressed in blue, creating a unique community experience around our brand.